American Prospects by Joel Sternfeld

Joel Sternfeld is one of the original proponents of color in “real photography” (yes, there was a time when only black & white was considered acceptable by the establishment). 

And in American Prospects he brings his colorful vision of 1980s America to the world and this reprint brings the original 1987 work up to date. 


Why We Love American Prospects 

Joel Sternfeld’s touch on each image is deft and confident. We love the humor and wit that he approaches his subjects with and he’s not afraid to evoke other emotions either.

American Prospects by Joel Sternfeld

If you ever wondered what impact the Reagan-era had on the national psyche? You’ll find it writ large here on many images and individuals. 

And, of course, as you’d expect, the use of color is simply extraordinary. 

It’s no wonder that Joel’s work has won so many awards. 


Final Thoughts On American Prospects

We wish everyone could own a copy of American Prospects but its importance in the photography hierarchy cannot be understated and even this reprint is a substantial investment. 

However, there’s no doubt that the book’s collectability might drive future appreciation too. So, if you can afford it? You probably should. 

Looking for other American style photography inspiration? Then check out American Photography by Walker Evans, America by Zoe Strauss and The Americans by Robert Frank.

You can grab a copy online here.

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